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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
16 hours ago
16 hours ago
Your buyer presentation has NEVER been more important.
With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.
In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract.
You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!
2 days ago
The Perfect Game | Mindset Monday
2 days ago
2 days ago
If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.
7 days ago
7 days ago
If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further.
Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview.
This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind.
Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below:
Gen Z & Millennial Buyers
In this episode, you’ll hear about…
0:00 – News & Updates
6:00 – Tips & Tactics
10:30 – Interview with Zachary Foust
Tuesday Apr 16, 2024
Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around.
For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.”
In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement.
This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before.
In this webinar, we discuss…
0:00 – The NAR settlement adjustments
8:12 – Jack Miller: settlement sighlights
15:00 – B2B vs. C2C
22:30 – Co-Broke offers
31:17 – Listing contracts & objections
38:45 – A roleplay
46:00 – Best advice
1:00:00 – 5 listing attraction strategies
Wednesday Apr 10, 2024
Turn Your Email List into Listings | This Week in Marketing
Wednesday Apr 10, 2024
Wednesday Apr 10, 2024
What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings.
In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate.
If you're really serious about turning your email list into listings, watch or listen right here.
In this episode, we discuss…
0:00 – Email alchemy
2:25 – How Matt Curtis does it
5:00 – Two emails a week
6:28 – Weekly Real Estate Roundup
8:40 – Seller-focused content
11:20 – Monday CTAs
13:30 – Content strategy
Tuesday Apr 09, 2024
Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.
Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.
If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now!
In this episode, we’ll discuss…
0:00 – The NAR effect
2:30 – The perfect email
4:10 – Convert email to video
6:00 – Mega Open Houses
7:45 – Landing pages for every listings
9:55 – Home selling seminar
12:15 – A brand new postcard
15:20 – Listingleads.com
18:00 – Share your results
Monday Apr 08, 2024
Your Five Important People | Mindset Monday
Monday Apr 08, 2024
Monday Apr 08, 2024
Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.
Wednesday Apr 03, 2024
4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage.
In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you.
If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!
In this episode, Jason discusses…
0:00 – What are custom GPTs?
5:40 – Create or configure?
7:40 – Property Description Generators
9:20 – Review Ghostwriter
11:15 – Social Media Content Creator
13:30 – MLS Data Forecaster
Wednesday Mar 27, 2024
Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show
Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes.
Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve!
If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3
Tuesday Mar 19, 2024
Instagram Updates and Trends for Real Estate Agents | This Week in Marketing
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them.
In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant.
You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you.
Watch or listen, now!
In this episode, we discuss…
0:00 – Variety wins the game
4:15 – Creating a snowball effect
11:30 – What’s working today
18:30 – Gimmicks
21:12 – Latest features
27:55 – What’s not working
31:00 – Formats to replicate
38:20 – The marketing triangle
42:40 – Final thoughts