Episodes
Monday Oct 07, 2019
Thursday Apr 04, 2019
Thursday Apr 04, 2019
In this episode, we explain what influencer marketing is all about.
We cover the questions of WHY it is such a good tool in the arsenal of every marketer as well as its advantages, especially these days with social networks taking main stage in the influencer marketing industry.
Sunday Feb 24, 2019
Sunday Feb 24, 2019
The following topics are part of this episode:
What is the audience efficiency term
How to measure it
What is audience overlap and how to avoid it
What are Sleeping, Silent and Active followers and which one of them is the only one that matters
Wednesday Feb 06, 2019
Wednesday Feb 06, 2019
The influencer marketing world is expanding rapidly.
But, finding the perfect match can be a tricky exercise.
As a marketer where do you even begin to find them? Who's the "right" influencer for your brand? Manually or automatically?
In this episode, we explain the challenges in sourcing influencers and the tools you need as a marketer to ensure you achieve the best results.