Getting To YES

How do you build your dream practice?That's the question we're exploring in the latest episode of Getting To YES – examining the key ingredients needed to create a practice that you feel passionate about, that lights you up, and that supports how you want to live your life.As you will discover in my conversation with Jennifer Wheeler, there's a smarter approach to either launch your first practice or reinvent your existing practice... without years of trial-and-error.For those that don’t know Jennifer Wheeler, she’s the founder and CEO of MNDSHFT Health - a practice aligned around high-level functional medicine programs.A family nurse practitioner and clinical physiologist by training, Jennifer completed advanced studies with the Institute for Functional Medicine and the School of Applied Functional Medicine – and she’s also mentoring countless practitioners on how to create a dream practice that’s aligned with the practitioner's values.Listen in to learn:
Her advice to her younger self... on how to build with intention, creating a practice that integrates & supports how you want to live
How to decide between a lower-volume boutique-style practice vs. a higher-volume conventional practice
The importance of setting up the practice for "flow"... with streamlined systems, processes and programs
How to pick your strategy to attract your ideal dream clients
The mindset shift needed to evolve from "selling" to "serving" – and the critical importance to define your vision, values and beliefs.
The importance of mentorship – and how to decide whether a more intimate 1:1 mentorship or group coaching is what you need
Quotes
We have to create a practice that's built upon what we value, what we're good at, what we're passionate about teaching. (09:17 | 09:27 Jennifer)
As a practitioner, you can start a practice that's higher, or somewhere in the middle, or that's smaller volume. And whether which road you choose to go down is going to be based upon what your vision is, what you wanna bring to life. (10:54 | 11:08 Jennifer)
The important thing to the success of creating the practice is honing in on the vision. And the vision is always gonna be grounded in who you are, what you value, & what you're good at. (11:32 | 11:47 Jennifer)
Decide what you value, what you wanna create, and then move forward with the choice to honor that. (29:29 | 29:35 Jennifer)
Connect with Jennifer Wheeler:
Website: https://jenniferwheeler.co/
Facebook: https://www.facebook.com/jenniferwheeler.np/
Facebook Page: https://www.facebook.com/MNDSHFThealth
Instagram: https://www.instagram.com/jenniferwheeler.np/
LinkedIn: https://www.linkedin.com/in/jenniferwheelernp/
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

Online summits have been a proven vehicle to grow your email list, connect with influencers, build your authority, and generate revenue!Personally, I’ve been involved in a number of summits, including the first ever summit on Cannabis back in 2017 - where we enrolled more than 250,000 registrations and generated over 3 million dollars in about a month.Yet virtual summits can work just as well on a much smaller scale, and that’s what I invited Dr. Mark T Wade on the podcast – to share what health practitioners need to consider when it comes to one-day summits.For those that don’t know Dr. Mark, he’s the founder of Virtual Summits Software and the visionary behind the evolution of summits over the last decade - having created six, seven and multi-seven figure companies using virtual summits.  Listen in to learn:
The basic structure of online summits, and some of the success stories from health practitioners
Why a smaller, more engaged list can be more profitable than a larger, less engaged one – and how this principle applies to virtual summits
How the One-Day Summit Formula helps health practitioners attract engaged and quality leads into their community
The importance of alignment in solving a singular problem throughout the customer journey, with specific examples of one-day summits
How the role of virtual summits is likely evolving in the future, especially considering the rapid changes in the digital landscape
Quotes
“You don't need tens of thousands of people to be successful- whether it's financially or with impact and service. You need qualified and engaged people.” (09:05 | 09:15 Mark)
“As healthcare professionals, referrals are very important. Why not reach out to the person who's best suited to send you referrals ongoing because you are giving them an opportunity to be on your summit as well as an opportunity to get to know you.” (15:46 | 16:10 Mark)
“There are really no bad topics. The only mistake you can make is doing a topic that doesn't align with your product, program, or services.” (21:26 | 21:33 Mark)
“When you get specific on your problem, you can get specific on the topic, which is gonna be specific with the information, which is gonna show the people who are listening that you're the expert and you know what you're talking about.” (24:07 | 24:18 Mark)
“The goal is relationship-building because now that we have the relationship, we can move to the next step, which is monetization.” (27:38 | 27:45 Mark)
 
Connect with Dr. Mark Wade:
Website
Podcast
Facebook
Facebook
Instagram
Twitter
YouTube
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint 
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice… ... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.
Quotes
“One of our core values is, it's not a quick fix. It's not a magic pill.  It'll still take work. Leverage your time to get the most bang for your buck.” (09:44 | Scott)
“Most of the things that keep people from growing or progressing are mental.” (13:54 | Scott)
“When you reach a certain level of removing all the barriers in the physical person's body,  then some of the trauma or the emotional things will come up that were buried for a long time.” (19:20 | Scott)
“It really is about you and your story, because people will identify with your story. They want to see themselves in you.” (24:42 | Scott)
Connect with Scott Rattigan:
Website: https://www.functionallawyer.com/
Book: https://www.functionallawyer.com/practice-of-telemedicine
Facebook: https://www.facebook.com/functionallawyer
Instagram: https://www.instagram.com/functionallawyer/
YouTube: https://www.youtube.com/functionallawyer
Twitter: https://twitter.com/functionallawyr
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYouTube: https://youtube.com/uliiserloh TikTok: https://tiktok.com/@uliiserloh LinkedIn: https://linkedin.com/in/uliiserloh/If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

There's a lot of overwhelm when patients experience health challenges… and oftentimes, health practitioners unknowingly add to the overwhelm.In their quest to identify and resolve the underlying root causes for a patient, health practitioners frequently jump straight to protocols and treatment – without allowing enough time for a patient to “get ready” for treatment.In this episode with Andrea Nakayama, one of the leading functional nutritionists in the world,  we’ll unpack how health practitioners can better coach their prospective clients or patients to a decision to seek professional help.As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea has been leading thousands of students and practitioners around the globe in a revolution to offer better solutions to the growing chronic illness epidemic. After losing her young husband to a brain tumor in 2002, she discovered a passion for using food as personalized medicine and is now regularly consulted as the nutrition expert for the toughest clinical cases in the practices of many world-renowned doctors. You’ll learn why we need to prioritize cultural competency, trauma-informed care, and patient education when working with clients – and why it’s so critical to focus on the three root factors of genetics, digestion, and inflammationPlus, we discussed the importance of a true therapeutic partnership, understanding that the patient is the other expert in the room, and that practitioners should focus on educating them on why they are making the recommendations they are, creating a more sustainable approach to health.
Quotes
“We have to slow our role as practitioners and recognize this is about the person. We're not fixing them. It's not our job to fix them. Patients are coming in feeling broken.” (10:28-10:41 | Andrea)
“So what I also find in the world of trauma out there is a lot of patients are looking for the root. We have to actually change where the roots live, which is in the soil, in the terrain.” (13:31-14:11 | Andrea)
“I invite people to sit in that discomfort. That's where we learn, that's where we grow, and that's how we serve.” (21:25-21:33 | Andrea)
“I'm just gonna remind people, yes, everything is connected, but who we are and what we do also informs what's happening in the body.” (27:07-27:18 | Andrea)
 
Connect with Andrea Nakayama:
Website: https://www.andreanakayama.com/
Podcast: https://podcasts.apple.com/us/podcast/15-minute-matrix/id1325256647
Twitter: https://twitter.com/AndreaNakayama
Instagram: https://www.instagram.com/andreanakayama/
YouTube: https://www.youtube.com/user/ReplenishPDX
Facebook: https://www.facebook.com/AndreaNakayama.page
Linkedin: https://www.linkedin.com/in/andreanakayama/
Substack: https://andreanakayama.substack.com/
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

The separation of patients from their families is one of the greatest tragedies due to how the healthcare system responded to COVID-19.Throughout the country, hospitals, long-term care facilities, doctors’ offices, and more have banned visitors, forcing individuals to suffer alone. This horror continues to this day in many places.Steve Reiter shares in this episode what let him to create the NEVER ALONE project... and the legislation he's currently fighting for in Washington and across the US.
 
Quotes
“As guys, we wanna fix it. It's inherent in our nature. We're fixers and we wanna do, it's the most helpless feeling for a guy to have a wife that is just chronically ill.” (09:39-09:49 | Steve)
“I would mentally look back at my day and say, "Did I love my wife to the best of my abilities?" And if I didn't, I'm setting my intention tomorrow to do an even better job. So that way, no regrets.” (13:10-13:25 | Steve)
“There are hundreds of studies that talk about the dangers of loneliness and isolation– decreasing health outcomes. And how having a loved one there aids in the healing process– increases health outcomes.” (18:05-18:19 | Steve)
“I created The Never Alone Project because patients should have the right to one loved-one per day, no time limits, and it needs to be written into federal law because it is not the job of the nurse.” (22:42-28:25 | Steve)
 
Links
Connect with Steve Reiter:
Website: http://rightturn.media/Website: https://www.neveralonepandemic.org/Facebook: https://www.facebook.com/neveralonepandemicInstagram: https://www.instagram.com/neveralonepandemic/LinkedIn: https://www.linkedin.com/in/reitersteve/Twitter:https://twitter.com/stevereiter59
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

“To change your results, you must change your systems. Success is merely a series of systems working together.” (T Harv Ecker)Putting systems in place may not sound sexy, but it sure does make life a lot easier. Yet the majority of entrepreneurs struggle with project management and file organization, which in turn needlessly drain their cognitive reserves…. forcing them to fly by the seat of their pants!So in this podcast episode with Chelsea Brinkley, an in-demand consultant for entrepreneurs who want to get their systems and processes on track and more organized, we’re unpacking what it takes to become an “organized” entrepreneur.Chelsea believes that it is crucial for entrepreneurs to have systems in place so they can get their time back, stop feeling overwhelmed, and help them monetize more. Chelsea's background as an executive assistant for a multimillion dollar company led her to discover the missing link of having systems and processes in place in order to delegate tasks. Common challenges that entrepreneurs face include missing project management and file organization systems, both of which can lead to disastrous consequences. Chelsea emphasizes the importance of having a cloud software program to keep all of their files organized and concise, and to have a good project management system in place.During the episode, we also talked about Chelsea’s favorite software tools she can’t live without, and other helpful tips she’s recommending for entrepreneurs looking to communicate and work more effectively.And while entrepreneurs often know where their pain points are in terms of disorganization, they may not have the time or capacity to implement changes themselves – so if that's you, see if working with Chelsea’s team is right for you at this time.
 
Quotes
I'll tell you what is sexy and it's having your life be easier and being able to monetize more, which both can be accomplished if you have the proper systems and processes in place. It gives you your time back. (02:32-02:54 | Chelsea)
So my rule of thumb is when you hop into your cloud software program, your file organization, you should be able to find the document – whatever you're looking for – within two minutes or less, otherwise, you're wasting precious time. (10:35-10:54 | Chelsea)
I love creating videos of certain steps in a process and putting a link to it in the standard operating procedure because some people are visual learners. (24:19-24:29 | Chelsea)
Please don't share passwords via text or email, or even in Slack. Use a tool. (25:54-26:00 | Chelsea)
Having a system in place actually gives you more freedom to be in that creative space because this is all running in the background. There's a process. (29:14-29:23 | Chelsea)
Connect with Chelsea Brinkley:
Website: http://www.chelseabrinkley.com Facebook: https://www.facebook.com/chelseabrinkleybizFacebook Group: https://www.facebook.com/groups/workfromwifi/Instagram: https://www.instagram.com/chelseabrinkleyLinkedIn: https://www.linkedin.com/in/chelseabrinkley
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
Connect With Uli
Website: https://uliiserloh.comFacebook: https://facebook.com/uliiserloh  Instagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that,” explains Dr. Brian Mowll, Founder and Medical Director of Sweet Life Diabetes Health Centers, host of the Mastering Blood Sugar podcast, and one of the top 50 functional medicine doctors in the world.
 
Transitioning to a virtual practice can be a scary step to make, and it won’t happen overnight. If your goal is to run a successful online-only practice, there are several important things to consider.
 
In this episode, Dr. Brian discusses his own transition from a series of brick and mortar practices to a fully virtual practice. He shares the benefits of being seen as an expert in a specific area, especially when trying to develop trust with people solely online. By providing additional value to potential customers through a Facebook group, regularly updated blog, a podcast, and anything along those lines, you can foster trust in your expertise.
 
Quotes
“The more you dive into one area, the more confidence it gives you.” (18:53-18:55 | Dr. Brian) 
“What can I teach people over eight weeks, one topic a week, that it's not going to transform their life maybe, but it's going to give them all the tools to transform their life?” (22:44-22:54 | Dr. Brian)
“That first five to 10,000, lead email list generally can be a slow process, unless you've got a lot of money to throw into paid traffic, which if you already have a very profitable practice, that would be a good way to build your list much more quickly.” (25:42-26:03 | Dr. Brian)
“That's how you build that expertise over time whether it's YouTube videos or a Facebook group with regular posts and a lot of value that you're putting into there.” (27:26-27:35 | Dr. Brian)
“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that.” (36:29-36:47 | Dr. Brian) 
 
Links
 
Connect with Dr. Brian Mowll:
Website: https://drmowll.com/
Podcast: https://masteringbloodsugar.buzzsprout.com
Facebook: https://facebook.com/sweetlifecenters
Instagram: https://instagram.com/drmowll
Twitter: https://twitter.com/drmowll
YouTube: https://youtube.com/drbrianmowll
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it,” explains Robby Fowler, branding and marketing strategist. 
 
Most importantly, you must know who your target audience is, what problem you are trying to solve for them, and what is different about your solution from others who are working in the same industry. Branding takes everything a step further than marketing, carving out a niche for your unique approach. 
 
In this episode, Robby discusses the differences between branding and marketing and divulges tips on how to move your personal brand into centerstage. Branding is what separates your business from another one of its kind. You likely are not going to be the only one in your industry serving a specific client base or solving a certain problem, but you can have a unique approach and take on it that sets you apart. 
 
Quotes
“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it.” (11:52-12:16 | Robby)
“When you're doing any sort of marketing where the role is to make more people aware of your business, you're injecting that with your reputation, your set of ideas, your skills, and your experiences.” (13:54-14:08 | Robby)
“If we're going to begin to move from backstage to center stage, we need to have an angle or a take on this that is part of our brand that says this is different from the others.” (17:01-17:11 | Robby) 
“Stories can push up against a worldview, but they do it in a non threatening way.” (31:19-31:24 | Robby)
 
Connect with Robby Fowler:
Website: https://robbyf.com/
Podcast: https://robbyf.com/podcast
Facebook: https://www.facebook.com/rfowler
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Twitter: https://twitter.com/rfowler
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

“We need to be able to connect with people emotionally. Because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other,” explains Kyle Gray, world-class presentation coach, story strategist and author. 
 
Healthcare experts tend to struggle with relaying information in a way that is relatable and understandable to their audience. It’s one thing to know how to solve a problem, but it’s another to actually be able to connect emotionally with people and influence them to want to work with you. 
 
So how do you persuade people that you can actually help them, so that they will say yes to working with you?
 
In this episode, Kyle discusses how to utilize the ancient technology of storytelling to get your messages across to really empathize with your chosen audience. There are certain key elements to effective storytelling and once you learn these elements, you can draw from your own life experiences to share stories that convey your message in a way that can be universally understood. 
 
Quotes
“This is an ancient technology, maybe the most ancient technology, is storytelling. And it's a very specific formula that allows us to resonate and understand and remember things.” (7:01-7:15 | Kyle)
“The trick here is to get to these moments and use your client's words to tell your story. And even though the story is about you, your clients are going to experience it as if they're experiencing their own life, and they get to walk through your experience to see how you came to the solution.” (10:27-10:46 | Kyle)
“We need to be able to connect with them emotionally, because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other.” (11:33-11:42 | Kyle)
“Instead of trying to teach us how to solve a problem, really focus your teaching on overcoming those beliefs and objections to get them open to it.” (15:38-15:49 | Kyle)
“It's your responsibility to learn how to communicate in this way, and it's not good enough to just be able to solve the problem.” (28:05-28:15 | Kyle)
“One story could really change your life and change so many other people's lives.” (28:32-28:37 | Kyle) 
 
Links
Connect with Kyle Gray:
Website: https://www.thestoryengine.co/
Podcast: https://www.thestoryengine.co/podcast/
Facebook: https://www.facebook.com/heykylegray
Instagram: https://www.instagram.com/heykylegray/
 
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
 
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
 
 
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh  
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing

“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field,” shares Tom Blue, healthcare entrepreneur.
Functional medicine practitioners face two main challenges when growing their practices. One, there is a large upfront time investment required for learning. Second, most insurance providers will not work with functional medicine practices and the burden of cost then falls on the patients, many of whom will not want to invest more into their healthcare.
So how do you navigate these challenges and future proof your practice?
In this episode, Tom discusses the importance of niching down your outreach to focus on those patients whose needs are not being met by the traditional healthcare system, like those with autoimmune conditions and other chronic pain conditions. He explains that Long-Covid is a key niche to target, because it is underserved and symptoms-based management alone is not sustainable. 
He also talks about ways to further future-proof your practice by incorporating health trackers like the Aura Ring and utilizing ChatGPT for creating educational materials. 
 
Quotes
“We have essentially handed over control of curating our health care to a payer that only seldom has our interests at heart. So think about what your car or your house would look like, if the only things you did to take care of it were covered by Geico. If you think about the declining state of the American human condition, from a health standpoint, I think a lot of it has to do with this very thing. It's like preventive care, that root cause resolution of things. These are more value judgments than things that pose the risk of financial ruin. So they're not really in the domain of what insurance should cover anyway. But unfortunately, most consumers have yet to wade into that reality.” (8:29-9:10 | Tom) 
“If you're wanting to solve pains, focus on conditions that are painful and where the healthcare system leaves people wanting more.” (15:41-15:48 | Tom)
“There's this astonishingly large population of people that a year ago, two years ago, were essentially the picture of health and function. And all of a sudden, they can't walk around the block without being completely exhausted.” (16:50-17:05 | Tom)
“Unlike a lot of chronic conditions that, like the frog in the pot of boiling water, progress so slowly you're constantly recalibrating what normal is and you forget how good you used to feel, Long COVID is the opposite of that.” (17:23-17:35 | Tom) 
“The only way we have to quantify health historically has been our bathroom scale, which is generally a bad news generator. Now that we have tools like an Aura Ring, you've got this high resolution continuous picture of your health in many different dimensions. And there’s good news to be found in it.” (26:36-26:57 | Tom)
“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field.” (29:19-29:43 | Tom)
 
Links
 
Connect with Tom Blue:
LinkedIn: https://www.linkedin.com/in/tomblue/
 
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