Stroud Skinstitute Podcast
Stroud Skinstitute Podcast is real conversations, with real industry experts sharing their valuable insight with you, the Esthetician. Think of these Podcasts as eavesdropping into two professionals talking over coffee and you have a front row booth right next to us. You’ve got questions, we may just have the answers. These experts have been where you are today, struggled with the same things you are struggling with. Listen in and shorten your learning curve so you don’t make the same mistakes we did starting our careers. BONUSES: SHERYL SAID episodes are thoughts from Sheryl directly on small ways to improve yourself, your business and your life. SHERYL’S SHORTIES are mini lessons. If you want to dive deeper into any topic, go to StroudSkinstitute.com> Education> Online Courses, for the full course.
Episodes
Monday Dec 11, 2023
Ep. 16 Nutritional Therapeudic Intervention with Benjamin Knight Fuchs
Monday Dec 11, 2023
Monday Dec 11, 2023
Benjamin Knight Fuchs is talking to us today about leveraging the power of nutrition in the treatment room and not being afraid to talk to our clients about nutrition, how nutrition from food and topicals are important to understand in skincare, what certain foods, vitamins and minerals are good for the skin use and make recommendations.
Benjamin Knight Fuchs is a registered pharmacist, nutritionist, and skin care chemist with 35 years of experience developing pharmacy-potent skin health products for estheticians, dermatologists, and plastic surgeons. Ben’s expert advice gives licensed estheticians the education and skin science to better support the skin care services performed in the treatment room while sharing insights to enhance clients’ at-home skin care routines.
Monday Oct 17, 2022
Ep. 15 Overcoming Fear
Monday Oct 17, 2022
Monday Oct 17, 2022
This episode is my student, Riley Duque, overcoming her fear to start a podcast. Riley is an expert on all hollywood gossip, reality shows and more. Her classmates said she would be great at interviewing people. She was afraid to get started. I played the typical instructor gone rogue and said we were just doing a run-through and I recorded her BUT found out my phone didn't record anything because I had no more space.
BUT, her classmates believed in her so much they got a recording - yet the last half hour or so didn't get recorded lol.
Its a GREAT start andI hope you also follow @rileybrynnbeauty on Instagram and listen to her podcast Coffee and Skynn with Riley Brynn!!
Wednesday Sep 14, 2022
Ep. 14 Building a Better Website with Beverlee Garb
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
As a skincare trainer, esthetician, spa consultant and, now, web creator, Beverlee Garb helps other skincare professionals succeed online.
Having been in the skincare industry for over 30 years, Beverlee understands what helps estheticians stand out in their marketing, websites and social media.
She helps estheticians formulate a new understanding of websites and online presence - as an authentic expression of themselves.
In this podcast, you will learn how to leave behind the old paradigm of "being everything to everybody" and create an online presence which attracts exactly the right clients.
Beverlee is often heard saying, "Niches Bring Riches," because she believes that specialties - combined with laser focused marketing - brings results.
Beverlee utilizes her experience in the skincare industry to help other skincare professionals take their businesses to the next level - both online and offline.
You can reach Beverlee Garb at EstheticianWebsites.com
Wednesday Aug 24, 2022
Ep. 13 Will You? I Do! Picking A Business Partner with Malinda McHenry
Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
Malinda is an OG of Esthetics.
For over 30 years, Malinda has been contributing to the education of estheticians.
She is a Licensed Cosmetologist, Esthetician and Instructor .
She has been a product educator for Nails lines, Equipment lines and skincare lines.
She co-owned and was CEO of “The Academy of Aesthetic Arts” a licensed accredited beauty college located in Shawnee Kansas
She has won awards for her contribution as a technical video creator with 9 titles on Chemical Peels, Body Treatments and Ultrasound applications for Aesthetic Video Source. These videos are also accompanied by books and you can find them all on Amazon.
Malinda was a contributing author of “The Estheticians Guide to Outstanding Esthetics” put together by Shelley Hancock.
Malinda AKA “Esthetic Professor” is a regular guest educator our industry Trade shows
And if this list wasn’t exhaustive enough, Malinda has been a contributing author for Milady textbooks; Nail Technology, Fundamental Esthetics and Master Educator
Malinda currently co-owns Bronzed N Beautiful Spa and Academy of Advanced Aesthetic Arts, a postgraduate training center in Overland Park Kansas.
Today we are speaking to Malinda McHenry on business partners. Why to have one, how to pick one and when do you say, "I Do".
You can reach Malinda on IG and Twitter @estheticprofessor
Facebook Malinda Esky McHenry
Youtube at Esthetic Professor
Website: Estheticprofessor.com and Website: AcademyofAdvancedAestheticArts.com
Wednesday Aug 10, 2022
Sheryl’s Shorties Mini Lesson - Event Planning
Wednesday Aug 10, 2022
Wednesday Aug 10, 2022
Hi ListenersI’m starting a new segment called Sheryl’s Shorties. They are mini lessons for your to listen to while you’re on the go.
They will all have follow up in-depth online courses in case you get intrigued and what to dive deeper into a topic.
You can find all online courses at StroudSkinstitute.com under the Education Tab.
So, the bell has rung and class is in session !
Today’s Mini Lesson is about Event Planning.
Today You Will Learn:
Event Basics
• Global Event Overview
• Defining Events
•Event Standards
• The Event Experience
Featured Guest
• Featured Guest Event Guidelines, Coaching & PR
Planning
• Event Planning Worksheets
• Tester & Sampling Procedures
• Caddy Checklist
Workshops
• Skin Basic Workshop Guidelines
• Advanced Workshop Guidelines
• VIP Private Workshop Guidelines
Outreach
• Beauty Party Guidelines
Event Booking
• Scripts
Clienteling
• Selling Skills
• Closing The Sale
Team Prep & Recap Forms
P&L Form
Price List Template
• For quick reference
If you have any questions or liked what you learned today, DM me @stroudskinstitute on Instagram.
Wednesday Aug 03, 2022
Ep. 12 The Miracle of Micro-current with Tina Abnoosi
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
Tina Abnoosi is cofounder, CEO, and President of TAMA Research. Abnoosi is an electrical engineer with 30 years of experience in the design and manufacturing of electromagnetic components.
It was during her child’s prolonged battle with cerebral palsy that Tina Abnoosi’s journey to founding TAMA Research began. She found solace in a small amount of electrotherapy to be resourceful in the relief of her daughter’s spastic muscles, gaining balance, and in helping the body heal.
However, Abnoosi found the existing equipment on the market to be outdated and cumbersome. It seemed some could not deliver sustainable results.
Inspired to find a better solution and using her strong electrical engineering background, Abnoosi found the courage to pursue the vision of a healed world with a device that would connect heal and rejuvenation through electrical current.
She is a licensed esthetician, with more than 15 years of experience with Micro current equipment, treatments, and techniques. Tina is a Reiki Master for over 17 years.
I am so glad that we go to speak to such an amazing woman such as Tina. I learned so much more about micro-current and why we all should be using it in our practices.
Footnote*: Tina was on vacation up in the mountains when we had this interview, so please forgive the background sounds and some minor cut offs. These were due t o the lack of internet at the location.
Tina’s devices are called Tama Blue Onyx and Mi Tama.
You can reach her with any questions at :Tamareasearch.comOn IG, FB and Twitter @tamaresearchEmail: Tina@tamaresearchMail@tamaresearch
Wednesday Jul 27, 2022
SHERYL SAID...There Are NO Bad Clients, Just Untrained Ones
Wednesday Jul 27, 2022
Wednesday Jul 27, 2022
I hear complaints form estheticians all the time about how their clients disrespect them.
From showing up late, canceling at the last minute or telling the esthetician how they want their facial step by step.
Well, I am here to tell you that there are NO Bad clients, ONLY untrained ones.
Just like children have to learn the rules of raising their hand to ask a question in school to teenagers learning to clean up their dishes after dinner, clients aren’t any different.
They too need to be taught the Ground Rules of your business.
Clients come into your business impulsive and undisciplined. They need to be taught spa and socially acceptable behavior.They need "behavior training" to learn good from bad spa behavior. They need universal rules and limit-setting to keep them from becoming a "spoiled" client.
It's the entire staffs job to set limits. It's the clients job to object to and test them.
Here are 14 Ground Rules to train your clients well.
1. START EACH SERVICE WHEN THE CLIENT IS ON THE BED WITH THIS SIMPLE STATEMENT. Mrs. Smith, we are starting the service at 10:00 and we will be ending at 11:00.
If your client arrived at 9:15 for a 9:00 appointment the statement would be Mrs. Smith we are starting the service at 9:15 and we will be ending at 10:00. She will get the hint that she will not be getting her full hour treatment. Your front desk should have been the front line in addressing this lateness with a phone call prior to her arrival and an explanation giving her a choice of rescheduling or having an express 30 min facial. If you are a solo-preneur then this will help train your clients to be on time.
NEVER make any exceptions. Don’t be “thirsty” over your rules. This client will not be a money maker if you allow her any wiggle room, she will just cause you anguish and end up costing you money by making you late for your next appointments. Even if you don’t have any appointments after her, DON’T give in. Train her.
2. STATE EACH UNACCEPTABLE BEHAVIOR AS A CLEAR AND BRIEF RULE:The more arrogant the client, the more concrete the rule must be. Examples of clear rules are: “Please turn your phone off before the service begins. Thank you”
When possible, give a brief reason for the rule: “You only have 60 minutes to relax." or “We do not want to disrupt services going on in adjoining suites”.
3. SOCIAL REINFORCERS FOR GOOD BEHAVIOR:There are two kinds of positive reinforcers; social and material.
Social reinforcers, such as praise, are used to encourage desired behavior. Praise the behavior, not the person.
Preface your praise with “Thank you for …and then praise the behavior,
Something like this. “Thank you for being on time for your appointment so I don’t have to shorten it.”
Examples of good behavior are; being on time, calling if running late, understanding an hour may be shortened to a half hour depending on lateness, making an appointment in advanced or before they leave the current appointment, giving constructive feedback allowing you to fix errors, not yelling at staff, checking phone at the end of the service outside of the service suite, or tipping staff.
Try to "catch your client being good".
4.WRITE HOUSE RULES FOR THE MOST IMPORTANT KINDS OF MISBEHAVIOR:Choose your rules (limits) carefully. They should be important and non-negotiable.
5. STATE THE ACCEPTABLE AND DESIRED BEHAVIOR:Your client needs to know what is expected of him or her.
Examples are: “Please arrive 15 minutes before your appointment time,” or “Please take off all your jewelry and place it in your bag etc.,” or “I’m booked solid so can you please make your next appointments for the series we discussed today so we can achieve the results you are desiring.”
When praising any good behavior, make it specific.
6. MATERIAL REINFORCERS FOR GOOD BEHAVIOR:Material reinforcers (incentives) can be offers or product, they may sound like this: book early and get 10% off your service, or complete 6 consecutive visits without a reschedule to receive 25% off you 7th visit or when you tip your provider 20% or more, you get a deluxe sample.
Incentives often need to be added to overcome client resistance
7. DECIDE WHAT CONSEQUENCE YOU WILL USE FOR EACH RULE IF BROKEN:All behavior, good and bad, is mainly changed (or shaped) by consequences. If the consequence is pleasant (getting what they want or a reward), the client is more likely to repeat that behavior. If the consequence is unpleasant (negative feedback or a punishment), the client is less likely to do the same thing again.
Clients do not respond to lectures or reminders. Actions speak louder than words. The most effective actions are ignoring harmless misbehavior, redirecting the client to appropriate behavior, or firing your client .
Yes, you heard me say it! You can fire your clients. After the second infraction, sit her down and nicely let her know what she did, why it can not continue and that if it happens a third time, she will not be invited back to your spa for services.
Here’s what it might sound like. Mrs. Smith, this is the second time a row you have been late for your appointments despite our reminder efforts, we appreciate your business and as you can understand being late creates scheduling issue for the business. If it happens a next month, we just want to let you know that we will not be able to book you for future appointments. We value you as a customer, how can we make this work for you?
8. IGNORE HARMLESS MISBEHAVIOR:The more rules you have, the less likely your client will obey them. Constant criticism doesn't work.
9. STOP ANY ARGUMENTS:Yelling teaches your client to yell back. Yelling matches also can escalate into a verbal battle (called playing "uproar"). We know the emotional brain turns on fast and the thinking brain takes a bit longer. So if you start to yell, try to stop until you gain control of your emotions.
Your client will respond better to a calm voice.
10. AVOID TRYING TO CHANGE "NO-WIN" POWER STRUGGLES THROUGH MORE PRESSURE:The client is aways right, and you are able to stop an argumentative client right in their tracks and redirect their anger and attention with these simple questions, “Is everything alright?’’ or “What resolution would make you happy to resolve this situation?”
11. TRY TO TAKE DAILY BREAKS FROM YOUR CLIENTS:Tell your team when you need a break from your clients.
12. APPLY YOUR RULES CONSISTENTLY:You or your company has agreed on a set of rules, it's helpful to write them down. Then post them in a conspicuous place in the spa to remind you of your game plan. EVERYONE on the team must follow and implement the rules to clients. Otherwise, you get the bad cop, good cop deal going and just like children the client finds who they can manipulate, making the team members that apply the rules look bad or incompetent.
13. GIVE YOUR CLIENT MORE POSITIVE FEEDBACK:It comes back to setting priorities. Have less rules, less criticism and more praise. Many experts feel that it takes 10 positive interactions to counter one negative interaction.
14. PROTECT YOUR CLIENTS SELF-ESTEEM:Remember that you are trying to change a bad behavior, but in a good person. Your client needs to know that she's a "great person and that you appreciate them dearly.
Don't discuss your client’s behavior problems with other team members .
Correct your client in a kind way. Sometimes begin your correction with "I'm sorry I can't let you..."
Setting Ground Rules for clients is easy, implementing the rule is the hard part.
However, if you don’t consistently maintain your spa rules, clients will continue to walk all over you.
For an extreme and humorous take on having ground rules watch Jerry Seinfeld’s “Soup Nazi on YouTube Link: “ clip https://youtu.be/euLQOQNVzgYI find it outrageous as well as histerical.
Hope you are able to start incorporating some of these ground rules in your practice today.
Drop me a note @stroudskinstitute on Instagram and let me know what has worked for you.
Wednesday Jul 20, 2022
Ep. 11 Successful Selling in the Beauty Industry with Jaclyn Luongo
Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
Jaclyn Luongo is a beauty industry leader with over 20 years of health and beauty experience. She has trained in Europe and Los Angeles with celebrity makeup artists and has worked with some of the top resorts and day spas in New England as well as Miss Teen USA pageant contestants.
She has appeared on The Industry as a guest beauty expert, has been a guest speaker for the Dress for Success Organization, and was featured in Pulse twice within two years.
Jaclyn has written, Successful Selling in the Beauty Industry and we are going to talk to her today about just that.
So let’s get started picking Jaclyn’s brain on how to sell successfully.
You can buy her book, “ Successful Selling in the Beauty Industry” at Amazon.com or BarnesandNobles.com
Read her Blog at BeautyTomorrow.net or follow her on Instagram at Beauty Tomorrow
Wednesday Jul 13, 2022
Ep. 10 Nutritional Skincare with Ginger Downey
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
Today, I am speaking with Ginger Downey, the co-owner and vice president of R&D for DermaMed Solutions.
Ginger holds a Master of Science degree in nutrition and is a Certified Nutrition Specialist
In addition to being an expert nutritionist, she has a personal motivation for being interested in skincare— Ginger has an autoimmune condition that affects her skin, and needed skincare products that were clean and natural and would not irritate her.
She used her professional background as the basis for DM Skincare to help people with similar needs and Ginger continues to devotes time to working with patients in her private clinical practice.
Big Thanks to Ginger Downey I enjoyed our conversation and all the wisdom she shared with us.
Being a nutritionist, Ginger prides herself on providing all-natural products that are free from potentially dangerous additives and preservatives and all of DM Skincare products are made in the US.
You can reach Ginger via email at gdowney@dermamedsoultions.com or find Dermamed on Facebook and Instagram or on their website dermamedsoultions.com
Saturday May 28, 2022
SHERYL SAID...Yes, No, Maybe so
Saturday May 28, 2022
Saturday May 28, 2022
Take my advise on this one! Stop accepting the Maybe's in your life and I promise life will change dramatically in sales, business growth and personal relationships.
Stroud Skinstitute
Stroud Skinstitute is The Authority in Aesthetic Education, dedicated to providing industry professionals with on-demand and unbiased knowledge. Our cutting-edge online platform enables you to learn on your own schedule and be guided through a diverse and comprehensive variety of courses.
In addition to offering Advanced Aesthetic courses, you have access to a world-class podcast and complimentary courses we have available. The Advanced courses add an accelerated level of in-depth education to our complimentary courses. The comprehensive and insightful Advanced classes will take aesthetic professionals to the next level of their ongoing education.
Stroud Skinstitute can be used by aesthetic professionals with all levels of experience; including physicians, nurse practitioners, physician assistants, nurses, aestheticians, practice managers and staff, or any other aesthetic industry professions.
http://www.StroudSkinstitute.com