The Selligent Marketing Cloud Podcast

Most brands and retailers — over 90 percent, according to recent research — have an omnichannel marketing strategy, or plan to adopt one. But around 50 percent rate their ability to deliver good omnichannel experiences as average to poor, or even very poor.

Alexei Kounine, Selligent Marketing Cloud's Director of Innovation, explains how he got started in the field of artificial intelligence for marketers. Alexei is a self-described technology enthusiast with a particular interest in data science, machine-learning and SaaS. Prior to Selligent, he was the co-founder and CEO of TasteHit, a startup developing AI-powered marketing tools for online retailers, and before that spent 6 years at Cisco. 

In this podcast interview, Alexei Kounine, Director of Innovation, gives us a detailed overview of Selligent Cortex's capabilities and some examples of the benefits it can provide to marketers. 

In this podcast interview, Alexei Kounine, Director of Innovation, gives us a detailed overview of Selligent Cortex's capabilities and some examples of the benefits it can provide to marketers.

Confused about the difference between AI and machine learning in marketing? While you might've heard both terms in your most recent conference, they're often used broadly and sometimes (falsely) interchangeably. Listen as Alexei Kounine, Selligent Marketing Cloud's Director of Innovation, as he explains the key differences.

 Despite the many voice-controlled personal assistants out there these days, the marketplace is full of apps and tools that promise to offer ‘artificial intelligence’ but fall short of delivering the goods. In this podcast interview, we consulted our resident expert Alexei Kounine, Director of Innovation at Selligent Marketing Cloud, to find out what the biggest misconceptions surrounding AI are and the real benefits that you should be looking for.