The Powerful Content Podcast
Content has the power to connect us all. It’s up to you how you use it. Welcome to the powerful content podcast, your go to source for content creation, strategy and business inspiration. If you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!
Episodes
4 days ago
4 days ago
Have you ever considered the legal aspects of running a competition for your business?
In this episode of the Powerful Content Podcast, Mel Daniels talks with guest Emma Heuston about the ins and outs of using competitions as a business strategy.
Emma, a former lawyer turned author and entrepreneur, shares her journey from practicing lawyer to creating legal business resources and tools.
The episode delves into the legal considerations businesses must keep in mind when running competitions, focusing on the distinction between games of chance and games of skill, the legal obligations tied to each, and the importance of terms and conditions.
Emma offers insights into the practical aspects of ensuring competitions are legally compliant, highlighting the significance of transparency, privacy policies, and the responsible collection and handling of participant data.
The conversation also touches on the strategic benefits of competitions for business growth, such as increasing brand awareness and growing email lists.
Make sure you check out Emma’s free resource if you’re thinking about running a competition for your business.
00:00 Welcome to The Powerful Content Podcast
00:59 Acknowledgement of Country
01:25 Introducing Emma Houston and her journey
07:35 The Legalities of running competitions in business
09:48 Understanding competition types and legal requirements
22:35 Privacy, data, and compliance in competitions
28:16 Final thoughts
31:00 Connect with Mel
Where to find Emma Heuston
Facebook: www.facebook.com/readytobosslegal.com
Instagram: www.instagram.com/readytobosslegal
Website: www.readytobosslegal.com
Links mentioned in this podcast
https://readytobosslegal.com/blog/2023/5/23/how-to-run-an-online-competition-what-you-need-to-know-about-competition-terms-and-conditions-in-australia
If you enjoyed listening to this episode, then you’ll also love:
Episode 69 – Protecting your business legally with Tracey Mylerchranne
Episode 72 – Building audacious empires with Leanne Woff
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy 👉 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday May 09, 2024
Creating content with heart: A holistic approach
Thursday May 09, 2024
Thursday May 09, 2024
Embracing Content Creation with Heart: A Holistic Approach
Do you feel like there’s something missing from your content? Or that the methodologies that you’re told you ‘should’ be following, feel wrong?
Listen to that feeling.
In this episode of the Powerful Content Podcast, host Mel Daniels covers the importance of creating content with heart, not just content based on a formula or someone else’s strategy.
Because when you can learn to trust yourself and believe in your intuition then that’s when your content will start to come from the heart. And when you create this type of content, which reflects the true you, that is empathetic, connecting, valuable and consistent, then so many shifts will occur for you.
You need to take a holistic approach to content marketing that incorporates mind and soul alongside heart to make it easier to bring more YOU to your content.
The episode also explores the client journey and embracing your point(s) of differentiation in order to create content with heart
00:00 Unlocking content creation with heart: an introduction
00:50 Welcome to the powerful content podcast
01:49 Acknowledgement of Country
02:38 The essence of content with heart
08:21 Navigating the client journey with authentic content
10:11 Standing out by embracing your uniqueness
13:54 Implementing heart in your content strategy
16:57 Embracing a holistic approach to content marketing
19:17 Conclusion and how to work together
Links mentioned in this podcast
Quiz – What’s the missing link in your content?
Episode 3 – Why sales funnels suck
Episode 32 – Creating a message from the heart
Episode 65 – The one thing that’s missing from your message
If you enjoyed listening to this episode, then you’ll also love:
Episode 112 – Increase your content confidence with heart, mind and soul
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday May 02, 2024
The Secrets to Successful Hiring with Paula Maidens
Thursday May 02, 2024
Thursday May 02, 2024
Ever wondered the secret of hiring the perfect team member?
In this episode Mel Daniels speaks with Paula Maidens about building great teams.
They cover the 'what' and 'how' in job descriptions to attract the right candidates, the common mistakes made during the hiring process, the importance of clarity in hiring, having correcting conversations with team members, and the need for clear communication to avoid assumptions.
Paula emphasises starting the hiring process early and providing training and support for team members to ensure success.
00:00 Welcome to the Powerful Content Podcast
00:59 Acknowledgement of Country
01:31 Introducing Paula Maidens: The team building expert
03:11 The journey to empowering entrepreneurs
05:36 Overcoming hiring hesitations
12:12 Finding the right fit for your team
23:05 Avoiding common hiring mistakes
30:39 Final thoughts and superpower insights
31:47 Parting advice and how to work with Mel
Where to find Paula Maidens
Website: https://paulamaidens.com/
Instagram: https://instagram.com/paulamaidensconsulting
Facebook: https://www.facebook.com/paulamaidensbuildingawesometeams
LinkedIn: https://www.linkedin.com/in/paulamaidens/
Listen & subscribe to the Big Dreams Great Teams™ Podcast
Links mentioned in this podcast
Kick Ass Interviewing Masterclass https://paula-maidens.mykajabi.com/kickass-interviewing-masterclass
Grab my Top Interview Questions https://paulamaidens.com/top-interview-questions/
Know WHO to hire to match you by learning your Leadership Style. Take the Quiz https://paulamaidens.com/quiz/
If you enjoyed listening to this episode, then you’ll also love:
Episode 69 – How to protect your business legally with Tracey Mylerchrane
Episode 49 – Being intentional to make meaningful progress with Annie Love
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Apr 25, 2024
Increase your content confidence with heart, mind and soul
Thursday Apr 25, 2024
Thursday Apr 25, 2024
Do you lack confidence in your content?
In this episode of the Powerful Content Podcast, Mel Daniels addresses the common issue of lacking confidence in content creation, which hampers the ability to share powerful messages.
Mel discusses the reasons behind this lack of confidence, including comparisonitis, imposter syndrome, unrealistic expectations, and fear of failure.
She busts myths around confidence and explains its dynamic nature, debunking the belief that confidence is permanent or solely linked to extroversion.
She outlines three key components essential for boosting content confidence: heart, mind, and soul, highlighting the importance of connection, strategic thinking, and bringing one's unique self to the content.
Mel introduces practical steps to build confidence, including focusing on the message and the audience, practicing content creation, and reflecting on personal growth. The episode includes acknowledgments to the traditional custodians of the land and offers resources for listeners to further explore content creation strategies.
00:00 Unlocking your content creation confidence
00:36 Welcome to the Powerful Content Podcast
01:36 Acknowledgement of Country
02:04 Confidence for big-hearted entrepreneurs
07:14 Busting confidence myths
09:43 The power of confidence in content creation
11:11 Practical steps to boost your content confidence
15:08 Wrapping up and next steps
Links mentioned in this podcast
Heart Mind and Soul Quiz
The Content Effect
Coming Soon – The Content Accelerator
If you enjoyed listening to this episode, then you’ll also love:
Episode 60 - Why content creation feels hard and how to fix it
Episode 53 - Embrace your strengths for business and content confidence with Rowena Mabbott
If you’ve loved the episode, leave a rating and review!
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy 👉👉Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Apr 18, 2024
Shifting your money mindset with Julia Scott
Thursday Apr 18, 2024
Thursday Apr 18, 2024
We’ve all been conditioned, either directly or indirectly to believe certain things in our life. And when it comes to money and wealth creation (especially for women), those beliefs are often more ingrained than we realise.
In this week’s episode, I talk with Julia Scott, intuitive money mindset and finance expert about how we can identify these limiting beliefs, or money blocks, to achieve greater wealth in our lives.
She emphasises the distinction between being rich and being wealthy, advocating for wealth as a means to offer more choices and opportunities to support others. Listen in for practical advice on overcoming money blocks and setting ambitious financial goals.
You can take Julia’s money personality quiz to understand your money strengths and understand the role of your surroundings in financial success.
Julia's key message is that money amplifies who you are, and by aligning mindset and surroundings with financial knowledge, women can achieve lasting wealth.
00:00 Welcome to The Powerful Content Podcast
00:59 Acknowledgement of Country
01:17 Introducing Julia Scott: Money Mindset and Finance Expert
02:25 Julia's journey: from accountant to empowering women financially
04:19 The importance of money mindset over knowledge
04:46 Addressing women's financial confidence and history
08:06 Combining finance expertise with feng shui and mindset
20:41 Understanding money blocks and how to overcome them
28:02 The difference between being rich and being wealthy
33:17 Final thoughts
Where to find Julia
Instagram: www.instagram.com/loveluckwealth
Facebook: www.facebook.com/loveluckwealth
LinkedIn: www.linkedin.com/in/julia-scott-llw/
Web: www.loveluckwealth.com
Links mentioned in this podcast
Discover your money personality, your financial blocks and strengths with this free quiz.
If you enjoyed listening to this episode, then you’ll also love:
Episode 9 - Under the hood: The key to hitting your powerful profit goals
Episode 33 - Knowing your numbers to grow your business your way with Lisa Turner
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Apr 11, 2024
Use your strengths to create content that matters
Thursday Apr 11, 2024
Thursday Apr 11, 2024
Have you ever been told to do something a certain way and tried it, but it felt soooo wrong?
Whilst everyone has their own way of doing something, it doesn’t have to become your way. I want you to know that there’s always more than one pathway to a desired outcome.
In this episode of the Powerful Content Podcast, Mel Daniels explores the importance of creating content in a way that feels authentic and aligned with your strengths and personality.
She encourages you to identify and use your unique strengths to your advantage through the concept of content creator archetypes, discusses the significance of aligning content with your soul and offers methods to support consistent content creation that resonates with both you and your audience.
Mel highlights common challenges and solutions for creating content in a way that feels right, without succumbing to the pressure of external expectations. The episode wraps up with encouragement to leverage personal strengths in content creation, and an invitation to explore these concepts further in Mel's book, 'The Power of Content.'
00:00 Discovering your unique content creation path
00:55 Welcome to the powerful content podcast and Acknowledgement of Country
02:12 Embracing your uniqueness in a world of 8 billion
03:36 Harnessing your unique strengths for content creation
07:27 Aligning your content with your true self
10:07 Supporting yourself in content creation
14:35 Leveraging your strengths for effective content
18:23 How to continue your journey
Links mentioned in this podcast
The Power of Content
The Content Creator Archetype Quiz
If you enjoyed listening to this episode, then you’ll also love:
Episode 4 – Use your content super power
Episode 36 – The recipe for consistent content
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Apr 04, 2024
Embracing The Power of Content
Thursday Apr 04, 2024
Thursday Apr 04, 2024
Welcome to The Powerful Content Podcast
Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me a review and let me know your ‘aha’ moment!
Do you use The Power of Content to your advantage?
In this episode Mel Daniels delves into the definition of powerful content, highlighting its human-centric nature over AI-driven content and emphasising content creation from a balanced perspective that accounts for both the creator and the audience.
The episode further explores a simple framework consisting of five stages: connect, align, become, impact, and inspire, aiming to guide listeners in becoming powerful content creators.
Mel invites her audience to participate in a quiz to discern their place in the content creation journey, offering insights into improving their strategy and effectively communicating their unique message to the world.
00:00 Welcome to the powerful content podcast
00:59 Acknowledgement of Country
01:25 Introducing The Power of Content book
02:58 Understanding what powerful content looks like
09:04 The 5 stages to becoming a powerful content creator
17:13 How to work with Mel and wrap-up
Links mentioned in this podcast
Buy your copy of The Power of Content
Quiz – where are you on your journey to become a powerful content creator?
Episode 10 – The power of reimagination
Episode 3 – Why sales funnels suck
If you enjoyed listening to this episode, then you’ll also love:
Episode 49 – Being intentional to make meaningful progress with Annie Love
Episode 66 – How to bring The Content Effect to your business
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy 👉 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Mar 28, 2024
The Power of Content and your business journey
Thursday Mar 28, 2024
Thursday Mar 28, 2024
The Power of Content is Mel Daniels’ new book and in this episode she takes you behind the scenes and features five women who were influential in her own business journey as well as the process of writing the book.
In the episode Mel covers the importance of business friendships, redefining your content marketing language to be more heart-centred, the role of purpose and energy in content creation and insights into the book structure and design.
When you embrace your unique self in your own business journey, anything is possible. Listen in to learn more about the book and the people who made it possible.
01:23 Behind the scenes: influential women in business
02:34 The importance of biz buddies in entrepreneurship
05:55 Redefining marketing terms with heart
09:17 Purpose and energy in content creation
12:52 The impact of branding and design on your business
16:54 The role of structure in writing and content creation
19:02 How to buy a copy of the power of content
Links mentioned in this podcast
The Power of Content
If you enjoyed listening to this episode, then you’ll also love:
Episode 66 – How to bring The Content Effect to your business
Episode 78 – Love letter to my ideal client
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Mar 21, 2024
Bold goal setting with Sara Mayer
Thursday Mar 21, 2024
Thursday Mar 21, 2024
Do you find goal setting difficult to do?
In episode 107 of the Powerful Content Podcast, Mel Daniels speaks with Sara Mayer, a goal-setting expert and the owner of Sara Mayer Consulting.
Sara shares insights on how to manage hectic schedules and convert them into manageable tasks, emphasising the importance of setting and achieving personal and business goals.
They discuss the significance of reflection, the role of measurable goals, and strategies for embedding these goals into daily life to ensure progress.
Sara also introduces the concept of 'The Gap and the Gain' for assessing achievement and introduces a structured approach to goal setting that shifts focus from result-oriented to process-oriented objectives.
If you’re ready to crush your bold goals, then this is the episode for you!
00:00 Welcome to the Powerful Content Podcast with Sara Mayer
02:16 Celebrating Achievements and Setting New Goals
02:25 The Importance of Goal Setting in Life and Business
04:05 Identifying Symptoms of Living Without Purpose
06:08 Reflecting on Past Achievements and Setting Future Goals
08:33 Breaking Down the Reflection Process for Effective Goal Setting
16:14 Measuring Success: The Gap and the Gain
21:34 Actionable Steps Towards Achieving Your Goals
23:49 Sarah Mayer's Superpower: Making the Impossible Possible
Where to find Sara Mayer
LinkedIn: https://www.linkedin.com/in/saramayer/
YouTube: https://www.youtube.com/@boldgoalcrushers
Instagram: https://www.instagram.com/saramayerconsulting
Website: https://www.saramayer.com/
Facebook: https://www.facebook.com/151546625493155
Links mentioned in this podcast
My Weekly reflection worksheet https://www.saramayer.com/free-tools-and-resources
If you enjoyed listening to this episode, then you’ll also love:
Episode 9: Under the hood: The key to hitting your powerful profit goals
Episode 84: Finding purpose in your content journey
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content
👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Thursday Mar 14, 2024
Even introverts can be visible
Thursday Mar 14, 2024
Thursday Mar 14, 2024
Do you think that in order to be visible you need to be an extrovert?
In this episode of The Powerful Content Podcast, Mel Daniels dives into the topic of visibility, especially for introverts, debunking the myth that only extroverts can be visible in content creation.
Mel emphasises that visibility is about making it easy for your ideal client to find you, not about being everywhere or being the loudest. She also shares practical strategies for increasing visibility, including creating powerful content, having a message that matters, and being consistent.
Included in the episode is actionable tips like creating bingeable content, building an email list, focusing on a single social media platform, knowing your core beliefs, collaborating with others, and guest speaking.
The episode is a comprehensive guide to leveraging content strategically for business growth, aimed at purpose-led entrepreneurs who wish to increase their visibility while staying true to their introverted nature.
00:00 Introduction to The Powerful Content Podcast
00:59 Acknowledgement of Country
01:29 Announcement: The Power of Content Book Release
02:44 Busting the Myth: Visibility and Introversion
03:41 Understanding the Concept of Visibility
06:21 The Power of Content: A Deep Dive
12:41 The Importance of a Message that Matters
14:09 The Role of Consistency in Visibility
17:57 Practical Tips for Increasing Visibility
21:56 Recap and Conclusion
23:27 Working Together: Opportunities and Invitations
Links mentioned in this podcast
The Power of Content
Content Creator Archetype Quiz
If you enjoyed listening to this episode, then you’ll also love:
Episode 32: Creating a message from the heart
Episode 104: The 3 things that you need so that your content stands out in an AI driven world
Episode 52: How to build your email list with the right clients without feeling salesy
Episode 93: Staying relevant (and alive) with email marketing in 2024
Episode 36: The recipe for consistent content
Episode 46: Consistency for go-with-the-flow creators
Episode 62: Why consistency hasn’t worked in the past for you
I use and recommend Podbean and Descript to edit my podcast.
* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
Ready to work with me?
👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect
👉🏻 Get your content sorted with a 1:1 Content Strategy 👉 Grow your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
Content has the power to connect us all.
I'm your host Mel Daniels, content strategist, coach and speaker. Empowering women across the globe to grow their businesses with powerful content that connects nurtures and converts.
So if you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!
Listen in for genuine and insightful chats with guests as well as practical tools and strategies from me.
It’s so lovely to have you here.