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Kevin explores the mindset and strategies needed to thrive in today’s fast-paced and ever-changing music business landscape. Whether you’re an aspiring entrepreneur or a seasoned business leader, the McCove Mindset Podcast provides valuable insights and practical advice to help you achieve your goals and take your business to the next level.
Episodes
6 days ago
The Underrated Songwriter: Brian Florian
6 days ago
6 days ago
The McCove Mindset Podcast's "Collaboration Socialites" segment features an insightful conversation with singer-songwriter Brian Florian. Brian shares his musical journey from getting chills as a child listening to The Doors and Joni Mitchell to teaching himself to play guitar by slowing down records. He discusses initially seeing himself more as a player doing covers before evolving into a songwriter. Brian provides a candid look at the challenges of building a fanbase playing the LA club circuit and getting a song placement, expressing appreciation for the community and collaborative spirit he's found working with artists globally through this group. He imparts wisdom about not waiting for others, staying true to yourself, and putting your passions into motion. Throughout the discussion, Brian's love for music's power to inspire joy and connection shines through. His reflections offer an inspiring perspective for artists and songwriters at any stage of their creative journeys.
Atypical Parenting - https://open.spotify.com/playlist/6flwIPp0gB6eYJfi6Zg8in?si=BOnFnz1HTOaBdCWIKmxCeA&pi=e-PZIldIFNQiyy
Tuesday Apr 30, 2024
Unravelling the Beats - Salvador James
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
In this captivating episode of the McCove Mindset Podcast, Kevin McCove brings us into an enchanting dialogue with the musically gifted James Spalding, who offers a candid view into his musical journey. They dive deep into the fusion of music and friendship, starting with James' early encounter with music in high school and evolving with his move to Dublin and formation of the unique Re-Loveution band.
Despite the break-up of the band, the ties of friendship and a shared love for music hold strong. The narrative shifts towards James' exploration of different genres and his evolution, leading to his first recording brought to life by an experienced sound engineer. The conversation paints an inspiring journey into an artist's life, marked by resilience, passion, and a profound love for music.
Beyond Beats: James’s Journey of Resilience, Entrepreneurship, and Fatherhood
Join us in an episode with Salvador James, a musician whose life journey is as compelling as his music. Starting from his career's highs and lows in 2011, Salvador offers an intimate exploration of his life before the digital era and his powerful realization that inspired him towards entrepreneurship. His journey of 'failing forward' resonates as he candidly shares elements of his personal life, including the profound influence of his son and his experiences as a parent to a child with autism.
This podcast shines a light on Salvador’s incessant passion for music, which served as a therapeutic outlet in his life. He emphasizes the essence of authenticity and appreciating our unique selves. Detailing his collaborative experiences during the pandemic, Salvador highlights the value he found in this creative interplay amid isolation.
Striking Chords in a Pandemic: Salvador James’ Musical Journey with Clubhouse
Engage yourself in a rejuvenating conversation marked by Salvador’s musical journey with the audio-networking app, Clubhouse, during the pandemic. He reflects on the sense of community he developed and the joy of collaboration honed via the app.
Salvador also unveils his perspectives on mentorship and networking, attributing his artistic growth to these factors. Sharing his strategy for releasing his collection of songs and his overarching focus towards neurodivergence and parenthood, Salvador reiterates the mantra 'it's OK to be you', emphasising the role of self-belief and benevolence. The episode concludes with a thoughtful quote from Jürgen Klopp, reinforcing the value of relationships over trophies and setting the tone for non-competitive creativity.
Music courtesy of Knock It Out Music & Cueniverse
Salvador James Music - https://open.spotify.com/playlist/6flwIPp0gB6eYJfi6Zg8in?si=BOnFnz1HTOaBdCWIKmxCeA&pi=e-PZIldIFNQiyy
Tuesday Apr 23, 2024
'Still in the Bank' - Tobias Welin
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Welcome to another episode of 'McCove Mindset Podcast', where we delve into the exciting and inspiring stories of captivating individuals. In this episode, we venture into the vibrant life of Tobias Welin, also known as Mr. Still in the Bank, tracing his musical journey from his early exposure to music at home to his intriguing reconnection with music later on.
In the episode, Tobias shares how his early passion for music found a new spark after the birth of his son, setting him on a remarkable journey of songwriting and music production. Despite holding a rewarding job at a bank, Tobias's love for music remained unshaken, leading to his artist moniker, ‘Still in the Bank’. Listen to his inspiring story of passion and persistence, and how it's never too late to pursue your dreams.
Get a glimpse into the unique experience of collaboration Tobias has had since 2017. He shares how participating in online communities and collaborating with different artists has transformed his creative process and perceptions of his music, despite facing struggles with self-esteem and fear against top charting artists.
Learn how collaboration has helped construct a supportive team around him and solidify common goals within his online communities.
Tune in for an engaging episode about an individual who, through rediscovering and refining his passion, continues to generate captivating music that he's profoundly proud of.
Monday Apr 15, 2024
What Co-Writing Has Done For Me - Lucy Reynolds
Monday Apr 15, 2024
Monday Apr 15, 2024
In this captivating episode of the McCove Mindset Podcast, join host Kevin McCove as he engages with the multitalented artist and collaborator, Lucy Reynolds. Her diverse achievements as a celebrated voiceover artist, prolific songwriter, and dedicated mother are discussed, while her deep passion for music takes center stage. Lucy shares her inspiring journey, diving into the influential experiences and people who have shaped her music career.
From explaining the enduring impact of her grandmother on her love for singing to her evolution into a skilled songwriter since her teenage years, Lucy expertly opens up the world of music to us. The episode delves into how she weaves her experiences, thoughts, and emotions into her songs, providing us a detailed look at her unique creative process. The narrative flows seamlessly into her dynamic journey marked by varied influences, including Portuguese and South African music, 80s' pop, rock, punk and more.
Lucy also opens up about some of the struggles she faced when pursuing music, including her father's expectations of a more mainstream career path for her. She gets candid about her initial fears of sharing her creations with the world and the various challenges she faced as an artist. She discusses her collaborative experiences with various artists and explores the spectrum of emotions involved in the creative journey.
Lucy's engagement with the Clubhouse community forms a significant part of the conversation. Listeners will be inspired as she narrates how she overcame her fears and grew as an artist in this collaborative community. Highlighting her successful collaborations with artists like Chris Evans and Sam Mackie further showcases her journey of resilience, growth, and creativity.
This episode gives a heartwarming glimpse into how Lucy channels her experiences of pain and love into her music. A touching account of her determination to inspire her daughters and the tremendous strides she is taking in her music journey makes it a compelling listen for all music lovers. It is not just a dive into Lucy's world as a successful artist and devoted mother, but also her belief in the power of collaboration and nurturing newer talent.
With an exclusive look into her upcoming collaborations with Vincent Brown and her work with Whisper Fighting Band and Belugi Bug Music, this episode is a fantastic blend of inspiring stories, future plans, and heartfelt gratitude addressed to the music community. Tune into an enlightening discussion about nurturing creativity, overcoming challenges, beautifully crafting harmonies, and inspiring future generations with Lucy Reynolds on the McCove Mindset Podcast.
"My future can be better than my present and I have the power to make it social" - Kevin McCove
Monday Apr 08, 2024
How Writing in New Ways Changed My Music - Chris Evans
Monday Apr 08, 2024
Monday Apr 08, 2024
Welcome to a riveting episode of the McCove Mindset Podcast. This episode features an engaging conversation with respected musician, Chris Evans, better known as Audiogust. We focus on his multifaceted journey in the music industry, starting from his beginnings in music creation to his current experience with the innovative social platform for musicians, Collaboration Social.
Chris shares intriguing stories about his early interest in music, inspired by his father, and how his passion developed into a music career. Discover his explorations from his first band as a teenager, through his transformative college years at the University of Michigan, to adapting to the dynamic technological evolutions within the industry. This episode highlights the powerful influence and creative possibilities brought about by digital audio workstations (DAWs) in music creation and recording.
Engage with Chris' insights on the importance and magic of collaboration in music. Learn about his much-appreciated project "Love and Pain," brought to life through Collaboration Social. Despite his capacity to single-handedly handle all aspects of song creation, Chris emphasizes the value of collaborative efforts in enriching one's creative vision.
Our conversation goes deep into the intricacies of project completion—displaying the beauty of the journey, taking the first step, finishing a work, and the invaluable lessons each finished project mentors for future creations. Hear Chris' profound advice for budding artists, emphasizing the need for consistent output, early and regular release of work, and the importance of music that speaks to himself.
To conclude, Chris applauds their peers for their relentless pursuit of fresh ideas and unyielding dedication to their craft. By comparing music-making to meditation and exercising. Dive into this exciting episode for an illuminating gaze into Chris Evans' music journey.
“My future can be better than my present. And I have the power to make it social.” -Kevin McCove
Thursday Nov 16, 2023
The Power of Collaboration
Thursday Nov 16, 2023
Thursday Nov 16, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
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🎵 Welcome to Episode 6: "The Power of Collaboration and Emotional Resonance!" 🎵
🌟 What's Inside?
In this transformative episode, we dive deep into the riveting world of musical collaboration. But it's not just about notes and chords; it's a journey of personal growth, emotional resonance, and unlocking a life of abundance.
🔑 Key Highlights 🔑
1️⃣ Choosing Abundance: Our episode opens with a raw conversation about embracing a life of abundance, setting the tone for a truly enriching experience.
2️⃣ Community Matters: Discover a safe space where artists, producers, and songwriters can learn, grow, and create magic together.
3️⃣ Tech-Savvy Artists: From microphones to software—learn the importance of being technically equipped in today's music industry.
4️⃣ Emotional Depth: Feel the pulse of emotional connection as our participants share vulnerable parts of themselves, enriching the collaborative process.
5️⃣ Crafting A Masterpiece: Step into our creative process where songwriting is likened to carving a piece of wood—starting broad and getting increasingly detailed.
6️⃣ Keep It Original: Get insights into avoiding thematic repetition and keeping your creative work fresh and unique.
7️⃣ Real-world Opportunities: Hear about how these collaborations are springboards for bigger opportunities, like "Canada's Got Talent."
8️⃣ Inner Work: Listen to heartwarming stories of personal growth and emotional self-work that add another layer to the artistic process.
9️⃣ Guided By The Best: Special shoutout to Kevin for his insightful grouping, ensuring each participant's unique strengths are utilized to the fullest.
🔟 The Grand Finale: The episode culminates in a breathtaking song that embodies all these enriching experiences.
🌈 Why Watch?
If you're passionate about music, personal growth, and the incredible stories that can arise from authentic collaboration, this episode is a must-watch!
👇 Don't forget to hit that "Subscribe" button and ring the bell for notifications! 👇
------- Contents of this episode ----------
0:00 - Creativity, collaboration, and songwriting.
3:09 - Creativity and music production.
6:22 - Songwriting process and negative beliefs.
10:24 - Healing, creativity, and life purpose.
14:33 - Creative collaboration and personal growth.
Thursday Nov 09, 2023
Reality Check
Thursday Nov 09, 2023
Thursday Nov 09, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
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TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
Episode 5: The Reality Check - Facing the Financial and Emotional Hustle of Music
🎵 Welcome to Episode 5 of our Artist Development Series. This episode is a wake-up call to all aspiring full-time musicians. We dive deep into the financial and emotional intricacies of making music your life's work. 🎵
What You'll Learn:
Budgeting & Financial Projections: How do you sustain yourself when gigs are few and far between? Learn how to project your income and prepare for the "offseason."
Choosing Gigs Wisely: Is it worth accepting a lower-paying gig for the sake of consistency? We tackle the tough questions.
The Emotional Game: The highs are high, and the lows are low. We discuss the emotional toll and how to manage stress and anxiety in a gig economy.
Impact on Personal Life: What does a busy gig schedule mean for your relationships and lifestyle? We get real about the sacrifices and decisions involved.
Setting Realistic Career Goals: Dreams are great, but how do you turn them into reality? We explore the fine line between aspiration and actualization.
Key Takeaways:
✅ The importance of financial planning and setting realistic income goals.
✅ The emotional challenges that come with fluctuating income and job security.
✅ The inevitable impact on personal life and relationships.
✅ The real, gritty details of what it takes to make it in the music industry.
👇 Don't Forget to Like, Share, and Subscribe! 👇
Join us on this transformative journey to turn your musical passion into a sustainable career. Every episode is a step closer to making your artist dreams a reality.
------- Contents of this episode ----------
0:00 - Budgeting and gig planning for a musician.
4:28 - Musician's income goals and taxes.
10:19 - Music career goals and anxiety.
18:04 - Fame, anxiety, and security in the entertainment industry
Thursday Nov 02, 2023
Emotions & Finances
Thursday Nov 02, 2023
Thursday Nov 02, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
🎙️ Episode 4: Facing Financial Realities & Unlocking Your Potential
So you want to make a living in the music industry, but have you ever taken a deep dive into your finances? In this transformative episode, we get real about money, gigs, and career growth in the music world. We analyze an actual artist's income, talk about taking gigs you might not want, and explore the mindset needed to elevate your career.
👉 What's Inside:
The importance of planning your income around peak and off-peak seasons.
The reality of gig income and what it really takes to make a living from music.
The psychology of refusing gigs and how that plays into your financial and career growth.
A deep-dive into real numbers and projections for a year in the life of a working musician.
The struggle between desiring fame and dealing with the responsibilities it brings.
The honest conversations you should have with your partner if you're planning to go on tour.
Key Takeaways:
Learn to plan for the off-season and how to secure your income during less busy periods.
Understand why you might be refusing gigs and how it can affect your career in the long term.
Get inspired to think about your career path, not just as a performer but as a complete artist.
Realize the importance of setting financial and career goals and actually working toward them.
Explore the emotional and mental preparation needed for a life in the music industry.
Kevin McCove, a full-time musician and mentor in the industry, takes us through the granular details of managing finances as a working artist. He brings his years of experience to the table, sharing invaluable insights on balancing passion and practicality in the quest for financial independence.
🎧 Listen & Learn:
Spotify | Apple Podcasts | Google Podcasts
Useful Links:
Artist Development Accelerator Course
Free Resources for Musicians
💡 Thought of the Day:
"Facing your financial realities is the first step towards unlocking your true potential."
Don't forget to subscribe, share, and comment! Your feedback helps us bring you the topics you want to hear about!
This episode is loaded with hard truths and practical advice. If you're an artist aiming for growth, both financially and as a professional, this is an episode you can't afford to miss.
------- Contents of this episode ----------
0:00 - Music career goals and finding joy in singing.
4:18 - Ageism in the music industry.
8:09 - Music career goals and target income.
11:51 - Music industry income and expenses.
16:57 - Musician's financial goals and budgeting.
Thursday Oct 26, 2023
Facing Rejection
Thursday Oct 26, 2023
Thursday Oct 26, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
🎵 Welcome to Episode 3 of the Artist Development Accelerator! 🎵
In today's episode, we delve deep into the emotional rollercoaster that artists often find themselves on. From the highs of creating a masterpiece to the lows of facing rejection and self-doubt, we discuss it all.
🌟 What You'll Learn in This Episode: 🌟
The Emotional Struggles: Being an artist isn't all glitz and glamor. We discuss how to manage your emotions and expectations.
Importance of Planning: Learn why planning your releases and marketing strategies are crucial to your success.
The Business of Music: Understanding ROI, contract negotiations, and why you need to think of your art as a business.
Why Qualified Opinions Matter: How to seek and interpret advice that actually moves the needle for you.
Strategies to Recoup Investments: Practical tips on ensuring your music pays you back.
🔗 Links & Resources: 🔗
Episode 1: [Link]
Episode 2: [Link]
Sign Up for Exclusive Content: [Your Website]
🎤 About the Artist Development Accelerator: 🎤
This series is designed for independent musicians who are serious about turning their passion into a full-time career. Hosted by [Your Name], who has opened for artists like Drake and Billy Joel and inked deals with LiveNation, this is a no-fluff guide to making it in the music industry.
👇 Don't Forget! 👇
Like this video and subscribe to our channel for more artist development tips and tricks.
Share this video with someone who needs to see it.
------- Contents of this episode ----------
0:00 - Creative block and music release strategy.
3:29 - Artist expectations and planning for success.
8:22 - Music distribution and public engagement.
13:06 - Songwriting royalties and production splits.
16:56 - Music production and monetization.
Thursday Oct 19, 2023
Discover Self Awareness & Authenticity
Thursday Oct 19, 2023
Thursday Oct 19, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
"Know Your Audience, Know Yourself: A Deep Dive into Emotional Marketing and Authenticity | Episode 2"
Description:
In Episode 2 of the Artist Accelerator, we take you on a journey through the art of understanding your audience and yourself. Learn why creating a detailed profile of your "ideal fan" is essential and how it can shape your entire marketing and branding strategy.
Topics Covered:
Creating a fan profile and why it matters
The psychology of emotional vs. intellectual marketing
Real-world examples: How brands like Cheerios hit the emotional sweet spot
The role of self-awareness and authenticity in connecting with your audience
Exploring your values and ethos as an artist
💡 Key Takeaways:
The power of meeting your audience where they are
How to make a heart-centered approach to marketing
The balance between providing value and entertainment in your content
Take Action:
Are you ready to take your music career to the next level? Don't forget to hit that "Subscribe" button and ring the bell to stay updated with more invaluable insights, interviews, and actionable tips.
📩 Connect With Us:
Leave your thoughts and questions in the comments below. Your feedback fuels our content!
------- Contents of this episode ----------
0:00 - Using emotion to connect with audience.
3:19 - Personal growth and self-awareness.
6:50 - Romantic fantasy and toxic relationships.
11:28 - Personal growth and spirituality.
16:49 - Content creation, target audience, and brand alignment.
21:11 - Marketing and selling with a focus on understanding the audience.