Loans On Demand Podcast
From Facebook Ads to the latest/greatest CRM, I’m sharing everything a modern Loan Officer needs to thrive in the 21st century. I share everything I learn about Mortgage marketing - ad platforms, automated follow up, referral strategies, sales/conversion tips, team building strategies, and building the mindset of a champion so that you too can defy the odds and win. This show is for Loan Officers and mortgage brokers who understand that technology will either crush their business or transform it. We tell the stories of countless Loan Officers who have adapted and transformed their business models to dominate in this digital era.
Episodes
4 days ago
4 days ago
This week, we're joined by Michelle Berman-Mikel. Michelle is CEO, Founder & Creator of Beyond the Method™ and Berman Media PD, Inc. from Phoenix, Arizona, which teaches Realtors and Loan Officers how to delve into the minds of ideal clients, leveraging crucial data to turn Instagram from a casual platform into a dynamic, lead-generating powerhouse. Michelle is also a national speaker and the host of the "Coffee and Questions" podcast, which explores the intersections of psychology, social media savvy, and business acumen.
Michelle is here to discuss:→ Tactics used in her Beyond the Method™ coaching to help Loan Officers build better connections on Instagram and other social media platforms and utilize leverage.→ The non-negotiables of content you should be posting (value and lifestyle), how connection is more important than volume, and personalizing communication.→ How to get hyper-local on Instagram, and the amount of touch points you need to be able to convert a lead.
Berman Media PD Website: www.michelle-berman.mykajabi.com
Michelle Berman-Mikel's Instagram: @bermanmediasocial
Michelle Berman-Mikel's LinkedIn: @MichelleBermanMikel
Michelle Berman-Mikel's YouTube: @michellebermanmikel
Coffee & Questions Podcast: @Coffee&QuestionsPodcast
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday May 09, 2024
122: Ronda Hickey - Tips From a LO Unicorn That Funds 500 Loans a Year
Thursday May 09, 2024
Thursday May 09, 2024
Today, we're joined by Ronda Hickey. Ronda is a Senior Mortgage Banker at Flat Branch Home Loans from Newton County, Missouri, who's been in the mortgage industry since 2005. Ronda, an industry unicorn who is great at underwriting and also a master of sales, has a yearly personal production range between 450-500 loans, while also managing a team and raising 5 kids.
Ronda is here to discuss:→ How she manages her time in her business, keeps detailed notes on clients, and has boundaries for her personal life.→ Value adds you can give to Realtors, niching your referral ask, and where to find business and gain market share.→ How overwhelming your client with too much information can lose you deals, and why it's important to say "how", not "no".
Flat Branch Home Loans Website: www.fbhl.com
Ronda Hickey's Email: rhickey@fbhl.com
Ronda Hickey's Facebook: @RondaHickey
Ronda Hickey's LinkedIn: @RondaHickey
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday May 02, 2024
121: Kahren Oxner - The Mindset You Need to Become a Successful Loan Officer
Thursday May 02, 2024
Thursday May 02, 2024
Today, we're joined by Kahren Oxner. Kahren is a Producing Branch Manager at UMortgage from Wilsonville, Oregon, and is also the Pacific Northwest Regional VP. After buying her first home at the age of 21, she has turned a double major of Finance and Marketing into a 23+ year mortgage career.
Kahren is here to discuss:→ Utilizing Level Up Sales Coaching for her LOs and emphasizing exposure to different coaching styles and strategies across different teams, and leaning into what you're best at.→ The curse of knowledge when teaching, acquiring new skills from underwriting to video and social media, and prioritizing action over perfection.→ Being authentic and embracing failure, tying your self-worth to success, building relationships and collaboration, and staying proactive in your business and being consistent.
Kahren Oxner's Website: www.kahrenoxner.com
Kahren Oxner's LinkedIn: @KahrenOxner
Kahren Oxner's Instagram: @kahreno
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday Apr 25, 2024
120: Evan Wade - How to Become an Entrepreneur in the Mortgage Industry
Thursday Apr 25, 2024
Thursday Apr 25, 2024
Today, we're joined by Evan Wade. Evan is the President and CEO of Epoch Lending from Philadelphia, Pennsylvania, and is also the Founder of EpochOS, an all-in-one business management tool for mortgage brokers to automate accounting, finance, business intelligence, commission calculation, and more.
Evan is here to discuss:→ Starting in banking at 19, becoming a Loan Officer, and transitioning to CEO and founding his own company.→ The importance of expertise and product knowledge to set yourself apart in the industry.→ How you can start and maintain your mortgage business and make it run efficiently.
Epoch Lending's Website: www.epochfg.com
EpochOS' Website: www.epochos.com
Evan Wade's LinkedIn: @EvanWade
Evan Wade's Facebook: @EvanWade
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday Apr 18, 2024
Thursday Apr 18, 2024
Today, we're joined by Jackie Dunlap. Jackie is the Broker Owner of Next Generation Home Loans from the Denver Metropolitan Area in Colorado, and is also the Owner of the process and origination training company, The Mortgage Calculator.
Jackie is here to discuss:→ Learning how to create processes in your business, growing your business the right way, and tips to get around the pitfall of lots of Loan Officers, making an SOP (standard operating procedure).→ Multiple strategies and touch points to wow referral partners.→ Why consumers are toddlers, the differences of the perception of money among them, and why you need to build up this base directly.
Jackie Dunlap's Instagram: @jackie_pedia_of_all_trades
Jackie Dunlap's LinkedIn: @JackieDunlap
The Mortgage Calculator YouTube: @TheMortgageCalculator
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday Apr 11, 2024
118: Alexa Faithful - Keeping Social Media Simple Leads to Success
Thursday Apr 11, 2024
Thursday Apr 11, 2024
Today, we're joined by Alexa Faithful. Alexa is a Loan Officer at CMS Mortgage from Williamsburg, Virginia, and has been in the mortgage industry since 2015. Alexa is also the author of the 2020 book, "Alexa, Get Me a Mortgage", and has amassed a TikTok following of almost 14,000 from making mortgage content.
Alexa is here to discuss:→ The evolution of her social media, how she makes her social media content, and how she leveraged her book for marketing.→ A simple way she tracks her pipeline to keep leads warm and the small changes she's made to her business that have led to major growth.→ Mentoring the next generation of Loan Officers by helping with education, value propositions, and business development.
Alexa Faithful's Website: www.alexagetmeamortgage.com
Alexa Faithful's TikTok: @alexa_get_me_a_mortgage
Alexa Faithful's Facebook: @AlexaRae
CMS Mortgage Website: www.cmsmortgage.com
CMS Mortgage Instagram: @cmsmortgage
Order "Alexa, Get Me a Mortgage" here.
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday Apr 04, 2024
Thursday Apr 04, 2024
Today, we're joined by Connor Bartley. Connor is a Senior Business Development Consultant at loanDepot from the Dallas-Fort Worth Metroplex in Texas, who's been recruiting professionals for almost 2 decades. Connor has built a big following on LinkedIn around bringing value and education to Loan Officers, and is also a 2-time pie eating contest winner.
Connor is here to discuss:→ The strategy he's used to grow his LinkedIn profile, the mistakes he's learnt from, and how leverages it for networking.→ Why he did his "100 Podcasts in 100 Days" challenge, and how he's educating himself as a recruiter to provide value to Loan Officers.→ And how focusing on leadership, development, and the sharing of information and tactics with Loan Officers will lead to loyalty and better recruiting for teams and brokerages.
loanDepot Website: www.loandepot.com
Connor Bartley's LinkedIn: @ConnorBartley
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Today, we're joined by Tano Kapedani. Tano is the Founder, CEO, and Senior Mortgage Broker of EZ Fundings Home Loans from Rancho Cucamonga, California, who started in mortgages in 2003 after immigrating from Albania in 1998. A fluent speaker of 5 languages, he has personally assisted over 3,000 families in achieving homeownership, and has built his business being dedicated to providing exceptional service, ensuring clients are fully informed and satisfied.
Tano is here to discuss:→ The mentality you need to have for getting business and how he worked his way up in the mortgage industry.→ The importance of creating systems for scalability, building a great team, and the delegating tasks.→ And how you need to master your craft as a Loan Officer by learning foundational skills, how you can add value, and solve problems.
EZ Fundings Website: www.ezfundings.com
EZ Fundings Instagram: @ezfundings
EZ Fundings Facebook: @EZFundingsHomeLoans
Tano Kapedani's Instagram: @tanoezfundings
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday Mar 21, 2024
Thursday Mar 21, 2024
Today, we're joined by Brian Vieaux, CMB. Brian is the President and COO at FinLocker from Novi, Michigan, with over 28 years of executive experience in mortgage banking. Brian hosts his own podcast, "FinTech Friday", and co-hosts a second podcast with Kyle Draper, called "Mortgages and More". Brian and Kyle also co-authored a book called "Rethink Everything You Know About Being A "Next Gen" Loan Officer".
Brian is here to discuss:→ The power of data and how FinLocker helps Loans Officers nurture their pipeline and give value adds to Realtors.→ How he has been able to grow his LinkedIn profile to over 30,000 followers and harness the power of social media.→ And why he would make first-time homebuyers his avatar client if he was starting over in the industry today.
FinLocker Website: www.finlocker.com
FinLocker LinkedIn: @FinLocker
FinLocker YouTube: @FinLocker
Brian Vieaux's LinkedIn: @BrianVieaux
Brian Vieaux's Facebook: @BrianVieaux
Brian Vieaux's Instagram: @brianvieaux
Buy Brian's Book "Rethink Everything" here.
Listen to Brian's Podcast "FinTech Friday" here.
Listen to Brian's Podcast "Mortgages and More" here.
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula
Thursday Mar 14, 2024
Thursday Mar 14, 2024
Today, we're joined by Tyler Hodgson. Tyler is the EVP of Growth at UMortgage from Dallas-Fort Worth, Texas. A Marine Corps veteran, Tyler founded his own brokerage (NXT Mortgage) after funding only 12 loans.
Tyler is here to discuss:→ The impact being in the Marines has had on his life and building his business.→ The significance of sales, marketing and relationship building in the mortgage industry.→ And how Loan Officers can get better use of social media and A.I.
Tyler Hodgson's Instagram: @chiefloanofficer
Tyler Hodgson's TikTok: @chiefloanofficer
Tyler Hodgson's Facebook: @TylerHodgson
Tyler Hodgson's LinkedIn: @TylerHodgson
Learn more about the Direct to Consumer LO Accelerator here.
Loans On Demand Website: www.loansondemand.io
Loans On Demand YouTube: @LoansOnDemand
Loans On Demand Instagram: @loansondemand
Luke Shankula's Facebook: @LukeShankula
Luke Shankula's LinkedIn: @LukeShankula
Luke Shankula's Instagram: @lukeshankula