Episodes
Wednesday Aug 30, 2023
51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market
Wednesday Aug 30, 2023
Wednesday Aug 30, 2023
Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming.
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Wednesday Aug 23, 2023
50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere
Wednesday Aug 23, 2023
Wednesday Aug 23, 2023
Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.
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Wednesday Aug 09, 2023
49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting
Wednesday Aug 09, 2023
Wednesday Aug 09, 2023
Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.
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Wednesday Aug 02, 2023
48. Dallas Lawrence on The Future of Free Ad-Supported TV
Wednesday Aug 02, 2023
Wednesday Aug 02, 2023
Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.
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Thursday Jul 20, 2023
47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy
Thursday Jul 20, 2023
Thursday Jul 20, 2023
In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward.
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Wednesday Jun 28, 2023
46. CIMM’s Jon Watts on The Measurement Dilemma
Wednesday Jun 28, 2023
Wednesday Jun 28, 2023
Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.
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Wednesday Jun 07, 2023
45. Frost Prioleau on Empowering Local Businesses with CTV
Wednesday Jun 07, 2023
Wednesday Jun 07, 2023
Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.
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Wednesday May 17, 2023
44. Chris Wilson on Decoding Cross-Platform Video Measurement
Wednesday May 17, 2023
Wednesday May 17, 2023
Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.
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Thursday May 04, 2023
43. Michael Bologna on Unlocking the Power of CTV Advertising
Thursday May 04, 2023
Thursday May 04, 2023
Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.
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Wednesday Apr 19, 2023
42. Steve Lanzano on TV Advertising in the Streaming Era
Wednesday Apr 19, 2023
Wednesday Apr 19, 2023
Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.
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