Bricks, Brambles & Bytes: Navigating Technology Marketing

What is employee content advocacy? It is encouraging employees to share your company's content. Make it easy for your employees to share your company's branded content on social media. A few thoughts on content advocacy and how you can expand your content reach with the help of your team. 

Google unrolled a second major update this month and it's roiling the content world. Many websites who help the top of the SERPS for years are now falling in the rankings. Google has now permanently folded its helpful content update into the core update, meaning that with every update, unhelpful content should (theoretically) be downgraded while helpful, original, direct-answer-to-search intent type of content should rise. Well, that's the theory, anyway. Yet it's not what we are seeing. Despite years of saying frequent updates are desirable, it looks like the search engine is viewing too frequent updates as AI generation signals. Sigh. There's a lot more which I try to unpack in this episode of Bricks, Brambles, and Bytes. 

Everyone mistakes mistakes in their marketing. It doesn't matter how experienced you are, how skilled your team, or whatever - people goof up. How they react, and how you react to the news of the mistakes as the team leader, sets the stage for success or failure. In this brief, five minutes episode, I share a story from early in my career about a simple goof that turned into a profitable campaign. A calm response and a creative solution saved the day. Be kind, be calm, and create the tone you want in your marketing team. 

Just like tools in your toolbox at home, marketers have tools in their marketing toolbox - the tactics they use to generate leads or sales, improve customer retention, or develop brand loyalty. And, just like you wouldn't use a screwdriver to hammer a nail in the wall or hammer in a screw, using the wrong tool from your marketing toolbox to solve a business problem doesn't work. In this episode, I'll share a few thoughts on the right marketing tool for the job. Empower yourself and lead your company's marketing with confidence with these quick 5 minute marketing bites - Bricks, Brambles & Bytes!

Join Bricks, Brambles and Bytes as marketing expert Jeanne Grunert shares the FCC's recent ruling on the use of GenAI voice cloning in robocalls. She also talks about GenAI's broader role in marketing, discussing its potential as an adjunct to perform simple tasks such as improving titles and writing social media posts. We explore ethical considerations, highlighting the importance of transparency and responsible usage in marketing campaigns. Tune in for insights on navigating the evolving landscape of AI and marketing ethics.

Welcome to Bricks, Brambles and Bytes, the five-minute podcast designed exclusively for busy executives seeking insights into the world of marketing. This week, Jeanne Grunert, president of Seven Oaks Consulting, shares with you her thoughts on cause marketing: what it is, what makes a successful cause marketing campaign, and the “secret ingredient” 99% of marketers forget when starting cause marketing campaigns in their companies. Join us as we navigate the realm where purpose meets profit, exploring quick tips, industry trends, and expert perspectives tailored for marketing leaders on the go. Whether you're a seasoned professional or a marketing maven, Bricks, Brambles & Bytes is your express ticket to staying ahead in the dynamic landscape of marketing. Tune in, ignite your inspiration, and harness the transformative potential of purpose-driven marketing—all in just five minutes!
 

Is your company stuck in the rut of "Pot Roast Marketing" - repeating the same tired strategies just because "that's how it's always been done"? Break free from unproductive marketing. You’re just five minutes away from learning how to identify those money-pit marketing programs that aren’t producing revenue or leads.
 
 
Whether you're a seasoned marketing professional or a business owner looking to revitalize your brand, this video is your guide to stepping out of the comfort zone and embracing the exciting world of innovative marketing.
 
👍 Don't settle for the same old recipe - spice up your marketing strategy and watch your business soar! 🔥 Hit that like button, subscribe for more insightful content, and let's break free from the pot roast marketing trap together! 🌟 #MarketingInnovation #BreakTheCycle #BusinessRevolution
 
Visit Seven Oaks Consulting for more information on great business to business marketing tips or to schedule a free 30-minute consultation.