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Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Episodes
3 days ago
3 days ago
Often viewed negatively, procrastination is typically associated with last-minute stress and missed deadlines. However, could there be positive aspects to this common habit? Join us as we explore both the potential downsides and the unexpected benefits of procrastination, and consider its impact on creativity, decision-making, and trust dynamics across our personal and professional lives. Tune in to challenge your perspectives on productivity and discover the complex role procrastination plays in how we trust.
Tuesday Apr 23, 2024
S13E4: Why do we Trust Brand Names? The Trust Premium of Brands
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Explore the intricate role of trust in consumer behavior in this podcast episode. Delve into why consumers often pay a "trust premium" for familiar brands, how trust influences purchasing decisions, and the psychological underpinnings of brand loyalty. Learn about the impact of trust on business success through expert analysis and case studies. Discover strategies businesses can use to build and maintain this crucial asset, enhancing their market presence and customer relationships.
Tuesday Apr 16, 2024
S13E3: Why People Lie: The Science, Psychology and Consequences
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
Last Sunday on McCuistion TV, the second part of a series on lying aired on PBS/KERA Channel 13. Hosted by Jim Cathcart, the episode featured Prof. Christian Hart from Texas Woman's University and me. We discussed topics like cultural differences in lying, salespeople's honesty, the relationship between confidence and trust, and the consequences and detection of lying. The insightful episode is now available on my podcast, and on McCuistion TV: https://mccuistiontv.com/2024/04/why-people-lie-the-science-psychology-consequences-part-2-3018/. I encourage you to watch more McCuistion TV episodes at www.mccuistiontv.com.
Tuesday Apr 09, 2024
S13E2: Building TRUST in Teams
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
The first episode I recorded for The Trust Show podcast was done almost three years ago and was titled “Does (Team) Size Matter (for TRUST)?”. In this episode, I revisited the topic of trust in teams because I get asked about it a lot. In this episode, I’ll talk about the importance of trust in a team. I’ll talk about team size. I’ll talk about building trust in a team and what to do when you have team members who cannot be trusted, at least not by the other members of the team.
Tuesday Apr 02, 2024
S13E1: Borrowed TRUST and the Power of Referrals
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
In this episode, we dissect why cold calls fail—trust starts at zero. With scams rampant, we’re wary of unknown callers. Trust is key; it’s what drives purchases, even at a premium. But how do we gain trust from the start? Research helps, but it’s out of our hands. The answer? Referrals and transferable trust. Joining us is Bill Cates, referral expert, and author, to discuss his system used by thousands to secure quality clients. Tune in for insights on building trust and leveraging referrals for business success in a conversation about the power of trust.
Tuesday Mar 19, 2024
S12E12: How to Choose a TRUSTED Coach
Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
Are you considering hiring a coach? The struggle is real! On one hand, a skilled and trustworthy coach can transform your life. But beware—the coaching landscape is teeming with imposters. Tune in as we dissect the chaos, revealing tools to spot genuine coaches who truly have your back. In this episode, I’ll guide you through identifying and screening a coach you can trust. Drawing from my 8 Laws of Trust and the 6-Component Relative Trust Model, we’ll separate the wheat from the chaff.
Tuesday Mar 12, 2024
S12E11: If you TRUST me, does that mean I have to TRUST you?
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
Today’s podcast episode delves into the intriguing world of bi-directional trust. Dispelling the myth of symmetrical and reciprocal trust, it reveals that trust is, in fact, asymmetrical. The 4th Law of trust highlights this fascinating phenomenon. Throughout the episode, I will explore why trust doesn’t always follow a straightforward give-and-take pattern. Furthermore, this episode sheds light on the implications of this asymmetry, especially when fostering trust within a team.
Tuesday Mar 05, 2024
S12E10: Do You Want to be TRUSTED by EVERYONE?
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
Join me in this episode as I explore the intricacies of trust, particularly its personal and relative nature. I challenge the myth of being trusted by everyone and pose the question: Can you truly be trusted by everyone? Spoiler alert: No. But fear not! I share practical insights on how to broaden your trustworthiness by showcasing different facets of yourself authentically. Discover how small behavioral adjustments can widen your circle of trust, empowering you to connect with a diverse range of individuals while staying true to who you are. Get ready to unlock the keys to expanding trust in your personal and professional life.
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
There is a “shortcut” that some people use to become “Amazon bestselling authors.” This practice is problematic and, in my opinion—unethical. I don’t believe those who do it are intentionally trying to mislead. I think they are caught by the “everybody is doing it” or misguided by someone who doesn’t care about the unethical consequences.
There is a lot of sarcasm in my tone of voice in this episode, and I come across as preachy. If you are someone who claims to be a bestselling author based on the process described in this episode, you may want to skip this episode altogether.
Either way, I didn’t record this episode to hurt anyone’s feelings.
Tuesday Feb 20, 2024
S12E8: Fairness, Symmetry, and TRUST
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
Symmetry (including fairness) is a component of the “who you are” component group in my Relative Trust™ model. It is the situational component. It’s a given, but it causes us to trust (or distrust) people in a relationship simply based on where they are relative to us. To trust someone, you must be on the same side of “the wall.” There has to be an equal contribution level (from you and them to the organization) or distribution (from the organization to you and them). There has to be reciprocity between the two of you. This episode discusses the component of symmetry (and fairness) and its effect on trust.