Marketing with Confidence

Welcome to another episode of Marketing with Confidence! This week, we're thrilled to have Jenny De Lacy, a seasoned consultant with over 30 years of experience, join us to discuss the power of confident content in marketing. With a rich background in learning and development, and a decade in digital marketing, Jenny shares her journey and insights on how to master the art of getting your message right.
In this episode, we dive into:
Jenny’s unique career path and her passion for helping business owners craft effective messages.
The similarities between learning and development and marketing, and how they both use words and messages to influence change.
Practical tips for overcoming impostor syndrome in the marketing world.
Strategies for simplifying your content creation process by focusing on what your audience needs right now.
The importance of understanding your target market and aligning your content with their biggest challenges.
Jenny's thoughts on avoiding content creation pitfalls and the noise of conflicting marketing advice.
Tune in to learn how to create impactful, confident content that resonates with your audience and helps you achieve your business goals. Don’t miss this insightful conversation that’s packed with actionable advice and expert insights!
Jenny De Lacy is a digital marketing consultant with over three decades of experience in consulting, including 20 years in learning and development and the last 10 years focusing on digital marketing. She is passionate about helping businesses find their voice and effectively communicate their messages to influence and drive change you can find her on Linkedin at https://LinkedIn.com/in/jennydelacy, Instagram at https://Instagram.com/jennydelacy.talkingdigital or at https://talkingdigital.com.au

Welcome back to Marketing with Confidence! In this episode, I dive into effective strategies for attracting new leads to your business. Explore both low-cost and paid approaches to lead generation, including leveraging social media, optimising your website, and using lead magnets like eBooks and webinars. Discover how to nurture leads through email marketing, ask for referrals, build partnerships, and engage in real-life networking. Join me for actionable insights to enhance your lead generation efforts and grow your business confidently. Tune in now!

How to price in service-based businesses is a mine field, especially for female owners. Asking the advice of others can be problematic, and undervaluing is a common outcome that ultimately impacts confidence and sustainability.
In this episode Anna Lamb talks about Value Based Pricing, discussing where we fall down in our approach to pricing and her top tips for pricing in an uplifting way.
This is a must listen for all service-based business owners! To learn more about Anna’s coaching you can find her on LinkedIn https://www.linkedin.com/in/annalamb/ or head to the website https://www.upliftingvalue.com.au/
 

What do you do when your Instagram account is just not firing, or you've left it alone for a while and really want to drive engagement again? 
In this episode I talk about the steps you can take to reactivate your account - whether its a large following or a small one, to drive your engagement back up and maximise your content on Instagram.
This a great episode to understand how to leverage the discipline of social media management to maximise your connection and conversion.

Nailing your marketing mindset, is the difference between a business that thrives and a business that nose dives. AJ is a Mindset and Messaging Coach who has helped hundreds of women to overcome their inner blocks, like self-doubt, procrastination and fear of failure, and to have the powerful self-belief and potent messaging to grow wildly successful businesses. In this episode we talk about the most common mindset blocks that female business owners have, why mindset is everything and AJ shares three quick ways to start to shift your mindset, to turn up and nail your marketing!
 
You can connect with AJ on Instagram https://www.instagram.com/aj.mindcoach or find out more at https://changeyourthoughts.com.au

In this episode I recap our recent Business Builders Breakfast, sharing my keynote on digital marketing strategies that can support your business during difficult times (the post covid and into a recession / cost of living crisis!). I run through the foundations of Strategy and then look at Retention Marketing (more on that in this episode https://maryanneamies.com/retention-as-a-marketing-strategy-episode-46 ) and Acquisition Marketing quick wins that you can leverage right now. I also dive into email marketing and how it can be used for both retention and acquisition... plus my one hot tip that you can implement straight away that 50% of SMEs aren’t taking advantage of.

Growing a sustainable business in the backdrop of the “6-figure overnight success” hype can feel overwhelming. In this episode of Marketing with Confidence, I catch up with Laetitia Andrac -  an energetics and strategy business mentor and founder of Essential Shift Consulting.
We talk about the role of strategy in growing your business, and how when coupled with intuition business owners can create sustainable outcomes for people, profit and planet.
I loved this chat and the insights Laetitia shared. You can connect with her on Instagram @essential.shift or on LinkedIn, and learn more about her consulting programs and book “Light It - How to trust Your intuition and Build a Thriving Business” at https://www.essentialshift.co

Hype aside, AI can has a lot of value to add and as marketers and small business owners now is the time to start testing and evaluating which tools can complement our work processes and improve our outputs. In this episode I discuss time saving hacks that AI can bring to your digital marketing. Breaking down the exact tools we are using right now and the value they’re adding.

Danica is a Public Relations and Strategic Communications professional who in this episode takes us through the opportunity for Small Business owners to more effectively leverage PR. We talk about how marketing and PR can perfectly complement each other, and what a crisis management plan can look like and why its something small business owners need to consider.
You can find Danica on Linkedin https://www.linkedin.com/in/danica-bunch-3a6b2738, Instagram @danicabpr or head to the Danica B PR https://danicabpr.com/

Get ready for a Social Media 101! Starting right at the beginning, I breakdown why social media is so powerful for small business, how to select the right social channels and set them up properly. Then I’ll step through content creation strategies, how to engage and grow your accounts, as well as a top line look at analytics and social ads too.
This is perfect for anyone starting out or looking to really refresh their social media approach and start leveraging social media channels for business growth.